{"id":14297,"date":"2022-03-03T15:20:10","date_gmt":"2022-03-03T14:20:10","guid":{"rendered":"https:\/\/www.wylder.de\/glossary\/conversion-rate\/"},"modified":"2022-03-03T15:20:10","modified_gmt":"2022-03-03T14:20:10","slug":"conversion-rate","status":"publish","type":"page","link":"https:\/\/www.wylder.de\/en\/glossary\/conversion-rate\/","title":{"rendered":"CONVERSION RATE"},"content":{"rendered":"\t\t
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CONVERSION RATE<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The conversion rate, also known as the “conversion rate”, describes the relationship between visits to a website (“visits” and “clicks”) and the conversions achieved as a result. These include the “conversion” of prospects who visit a website into specific customers. For example, they may consist of purchases from or downloads from a website. The rate also applies to many other objectives and is expressed in percentage points.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Examples of such rates are:<\/p>\n

\u2022 Downloads from a website
\u2022 Actual sales of a product
\u2022 Subscriptions to newsletters
\u2022 Leads, ie registrations on a portal<\/b><\/p>\n

The rate, which is also referred to as the conversion rate or conversion rate, is a so-called Key Performance Indicator (KPI). It is defined by key figures. They relate to the success, utilization or performance of a shop or a company as well as to individual organizational units or machines. Conversion Rate Optimization (CRO) involves counting the number of customers in relation to an actual conversion. This is recorded as a key figure. The CRO is a part of Search Engine Optimization (SEO). It contributes to the fact that the turnover and sales figures of a company or an industry can be optimized and more leads are generated. Marketing can be improved with these factors and sales can be increased.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Conversion rate calculation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The conversion rate calculation is performed by dividing the actions (visits and clicks) achieved on a website by the actual conversion. For example, if there are 1,000 visits to a website and ten conversions result, the conversion rate is one percent. The actions taken include all page views, which include repeated views. Operators who want to get a more accurate relationship between visits and conversions can work with Unique Visitors. These are visitors to a website who were only counted once. Different time periods can be selected to determine the visit-to-conversion ratio. The conversion rate can be calculated for a day, a week or a month. Operators of a website or an online shop have a suitable window of opportunity to take further measures if necessary.<\/p>\n

Visits and access via mobile devices are constantly increasing. An online shop that is not mobile-friendly, for example, must therefore expect a deterioration in the ratio of visits to actual conversions. The average mobile conversion rate for Google Adwords, for example, is 3.48 percent.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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CONVERSION RATE back to glossary The conversion rate, also known as the “conversion rate”, describes the relationship between visits to a website (“visits” and “clicks”) and the conversions achieved as a result. These include the “conversion” of prospects who visit a website into specific customers. For example, they may consist of purchases from or downloads […]<\/p>\n","protected":false},"author":4,"featured_media":13641,"parent":12562,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"acf":[],"yoast_head":"\nConversion Rate | What is it? | Marketing | wyder<\/title>\n<meta name=\"description\" content=\"Conversion Rate - What is it Exactly? | Information and explanations | Importance for Marketing | Call: +49 (0)30 959998720\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wylder.de\/en\/glossary\/conversion-rate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conversion rate | What is it? | Marketing | wyder\" \/>\n<meta property=\"og:description\" content=\"Conversion Rate - What is it Exactly? 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