EYE Tracking

Eye Tracking - What is it?

Eye tracking is a technique used to track and trace the movements of the eyes. This is made possible by the use of special tracking systems that track and record the movements of the eyes.

It is used in many fields, including psychology, neuroscience, market research, and usability research. It can be used to study people’s behavior and attention, to improve the usability of products or services, or to study people’s reactions to advertising.

The tracking form provides a way to study people’s behavior and attention by tracking and recording eye movements. This can provide important insights into people’s behavior and decision making and can be useful in many fields.

what do you have to consider with eye tracking?

When performing eye tracking, there are a few things to keep in mind:

  • Pay attention to accuracy: It is important that the eye tracking system is accurate and can precisely track and record the movements of the eyes.
  • Select the test area: The test area where tracking will be performed should be carefully selected to ensure that conditions are favorable for eye tracking.
  • Select the test subjects: It is important that the test subjects are suitable for eye tracking and that they understand and can perform the tasks they are given.
  • Carefully plan the test items: The test items given to the test subjects should be carefully planned and aligned with the tracking objectives.
  • Evaluate the data carefully: The recorded eye-tracking data should be carefully evaluated to ensure that it is valid and reliable and to gain important insights.

Overall, there are a variety of factors that need to be considered during implementation to ensure that the result is valid and reliable and can provide important insights.

How much do eye-tracking projects cost?

The cost of eye tracking projects can vary widely and depends on many factors, including the type and scope of the project, the eye tracking technology used, and the number of test subjects.

As a rule, eye tracking projects cost several thousand euros, depending on how extensive and elaborate the project is. Smaller projects with few test subjects and simple eye tracking tasks will generally be less expensive than large, extensive projects with many test subjects and complex eye tracking tasks.

To get a more accurate idea of the cost of an eye tracking project, it would be best to contact a company or freelancer that offers eye tracking services and get a quote.

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